DMC Stock Prospectus
Donated by William T. Collins, Jr.
Perhaps the most innovative way in which the original DeLorean Motor Company financed the startup of the company was by signing up dealers. In order to become a DeLorean dealer, each was required to purchase $25,000 of DMC common stock, as well as agree to purchase an initial inventory of spare parts, special tools required for service, signage and train at least one technician in the service of DeLorean cars.
The stock purchase price of $25,000 was not considered a particularly large amount in the day. For some of the larger dealers, that was the amount of their monthly advertising budget, and more than one dealer was enticed just thinking about the foot traffic that the car would generate sitting on their showroom floor.
At 84 pages, the prospectus itself was very explicit in detailing the history and plans of the company. In accordance with SEC requirements, the most ominous line reads “an investment in the common stock involves a high degree of risk and should be considered only by persons who can afford a total loss of their investment.”
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